![]() By the ‘60s, Nivada had hit their stride with watches like the Chronomaster, Aviator, Sea Diver. In 1940 Croton was formed to distribute Nivada watches to US retailers, and subsequent watches could be found bearing the name ‘Croton’, or ‘Croton Nivada’ or even ‘Croton Nivada Grenchen’. A judge ruled that adding ‘Grenchen’ to the title would suffice, and so watches sold thereafter are labeled as such. Nivada hit a legal hurdle when trying to sell in the USA, thanks to Movado who felt that their names were too similar and would confuse consumers.
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